The brands behind the collection

Abel

Abel uses 100% natural origin, biodegradable ingredients alongside renewable biotech derived materials, with transparent ingredient disclosure and a focus on reducing reliance on fossil fuel based fragrance chemistry. Its packaging is recyclable, and the brand is vegan and cruelty free.

The 7 Virtues

The 7 Virtues is a Certified B Corp, with a focus on sustainably sourced ingredients and fair wages for the communities that grow them. Its Vanilla Woods uses organically and sustainably sourced vanilla from Madagascar, while its packaging is FSC certified and recyclable; the brand is also vegan and cruelty free.

Haoma

Haoma makes its fragrances in small batches in England using certified organic oils, with 100% of its ingredients from natural origin and 96% certified organic. Its approach centres on organic ingredients, minimal processing and producing its fragrances in small quantities in the UK.

Lush

Lush has a long established ethical buying programme, working directly with suppliers where possible and investing in regenerative and community based sourcing. For Lord of Misrule, its patchouli is sourced in a way that supports rainforest protection and gives farmers an alternative to deforestation, while its organic ethanol is made from regeneratively farmed sugar cane using renewable energy.

Clean Reserve

Clean Reserve focuses on traceable ingredients and responsible sourcing throughout its fragrance collection. In Sueded Oud, the Bushman Candle resin is harvested by the Himba people in Namibia, with the brand stating that it pays fair trade prices and uses Ecocert validated solvents to extract the incense.

Earl of East

Earl of East makes its products in London and works with ethically sourced, traceable ingredients, including natural and organic oils. Its packaging includes recyclable UK sourced glass and FSC certified materials, and its take back scheme allows customers to return empty jars and bottles for recycling.

Told London

Told London uses 100% natural soy wax, refillable porcelain vessels, FSC certified paper and card and plastic free packaging. Its candles are vegan and cruelty free where specified, and its refill bags are produced by a Fairtrade certified supplier, helping the same beautiful vessel stay in use rather than being thrown away.

Simon James Home

Simon James Home makes its candles in small batches using 100% soy wax, with vegan and cruelty free formulations and recyclable packaging. The brand focuses on responsible materials and small scale production, making its candles a more considered alternative to conventional paraffin based candles.

True Grace

True Grace makes its fragrances in its carbon neutral Wiltshire factory, which uses solar power and renewable biomass. Its Portobello Oud room spray uses an alcohol base derived from organic wheat, alongside recyclable packaging and a focus on local British production.

Olverum

Olverum prioritises traceable, responsibly sourced ingredients and uses upcycled botanical byproducts where possible. The brand uses recycled and recyclable packaging, FSC certified paper and refill formats, while working with suppliers that meet environmental and ethical standards such as ISO 14001, SEDEX and SA8000 where available.

Aesop

Aesop is a Certified B Corp and takes a broad approach to responsible sourcing, packaging and manufacturing. Its Reverence Aromatique Hand Balm comes in a tube made from 100% recycled aluminium, while the brand continues to increase recycled materials and refill options across its packaging.

Arkive Headcare

Arkive focuses on reducing waste through its haircare products and packaging, with products designed around considered formulations and responsible materials. Decorated Woods is vegan and cruelty free, and the brand uses recyclable packaging and works to reduce unnecessary material across its products.